Designing for print and online

No matter where we design for, we design for audience to read, the first thing we need to consider is the target audience. Different target have different design technique. For example, designing for children, should be less text, more pictures or catoon and the background should be more colourful.

As a general rule, design for the worst possible circumstances. If our design is sutible for the worst case, our design can survive in the harshest or reading circumstance. Therefore the design will be even more successful in normal, everyday, circumstances (Parker, 2003 p. 270).

Designing for print
When desiging for print, we have to consider the size of the brochures or flyer.When we are visble to the whole size of the designing material, it is easier for us to consider the order of the content. We need to consider the typefaces, type sizes and type styles for head lines and body copy. The margin, borders and graphic accents need to be consistent(Parker, 2003, p.269).

Designing for online
Designing for online is differnet with print. Printed document is easier to read by comparing to online media. When Onscreen reading involves projected light, readers eye need to be more focus on the screen than compare to printed document. On the other hand, the limited aomunt of text visible at a time on screen is a matter of designing for online. Therefore, designer normally put the most important point on the top of the page which attract the interest of readers to read the content which need to scroll down the page. Due to harder in online reading, there is a lot of method to help in ou design, like reduce the line length, avoid multiple layouts, adjust line spacing etc.

Reference:
Parker, R.C. 2003, 'Desiging documents for web distribution', Looking good in print, Paraglyph Press, Scottsdale, Ariz
Image
Image